Intrapreneurialism is about thinking outside the box from within the box. In this piece from GOOD, we learn about Nike’s burkinis.
It’s a great read that shows how Nike is embracing its social equality ethos. Here’s thought-provoking excerpt:
Many Muslim women wear modest attire, yet their needs aren’t always catered to when it comes to the world of athletics. The lack of swimwear options is such a problem that “a lot of Muslim girls never learn how to swim,” Olympic medalist Ibtihaj Muhammad told the New Yorker. Now, Nike has launched a new modest swimwear line specifically with the needs of those women in mind.
Read about how it’s changing lives in the rest of the article…