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The Rise of Burkini in Women’s Fashion

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Intrapreneurialism is about thinking outside the box from within the box. In this piece from GOOD, we learn about Nike’s burkinis.

It’s a great read that shows how Nike is embracing its social equality ethos. Here’s thought-provoking excerpt:

Many Muslim women wear modest attire, yet their needs aren’t always catered to when it comes to the world of athletics. The lack of swimwear options is such a problem that “a lot of Muslim girls never learn how to swim,” Olympic medalist Ibtihaj Muhammad told the New Yorker. Now, Nike has launched a new modest swimwear line specifically with the needs of those women in mind.

Read about how it’s changing lives in the rest of the article…

Check out the original content at GOOD