Liberating Leadership, Innovation and Creativity

The Sociology of a Thriving and Innovative Large Company


This article from Ed Silverman piqued our curiosity. The author calls it The Sociology of Innovation at a Large Corporation.

It offers up some fascinating nuggets of wisdom. This one was particularly interesting:

We can think of the innovation process as having three major phases: creativity, prototype design and testing, and diffusion to adopters. Previous case studies on advanced materials at Northrop Grumman provide strong evidence of the influences of organizational arrangements and an effective social enterprise in developing and advancing game-changing technologies throughout these phases. In addition, champions (such as creative scientists, entrepreneurial project managers, executive sponsors and end-user adopters) will typically emerge throughout the three phases of the innovation process to promote and advance innovative technology.

The rest of it is an interesting read to so do check it out…

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